Coordinating Amazon and Google Shopping

The Challenge

A consumer brand generated significant revenue on both Amazon and their DTC site but managed each channel in isolation. They had no visibility into total customer acquisition costs or how the channels interacted.

Our Approach

We built unified reporting that combined Amazon Advertising and Google Shopping data, accounting for different attribution models. Bidding strategies were coordinated to optimize total profit across both channels.

Results

• Unified view of customer acquisition across channels
• Coordinated bidding to prevent channel cannibalization
• Improved total profitability through cross-channel optimization