Feed Optimization for Industrial Distributor

The Challenge

A large industrial parts distributor with 30,000+ SKUs struggled with inconsistent product data, missing attributes, and bidding that didn't account for varying profit margins across their catalog. Their existing agency treated all products equally, leading to wasted spend on low-margin items.

Our Approach

We implemented automated feed optimization to standardize titles, fix missing attributes, and add margin data. Custom scripts adjusted bids based on actual product margins, prioritizing profitable items during peak demand periods.

Results

• 35% reduction in wasted ad spend on low-margin products
• Improved product data quality score across the catalog
• Automated bid adjustments based on real-time inventory and margin data