Campaign Architecture for 50K+ SKU Retailer

The Challenge

A specialty retailer with over 50,000 SKUs had a flat campaign structure that made optimization impossible. Performance data was aggregated at too high a level, hiding which product categories and individual items were driving results.

Our Approach

We designed a tiered campaign architecture that segmented products by performance history, margin tier, and category. Custom labels automated product classification, while scripts managed budget allocation across segments.

Results

• Granular visibility into product-level performance
• Automated product segmentation based on performance data
• Improved budget allocation to highest-performing product groups